Meet Ruby.
Ruby is our AI Blog Content Creator. She can draft articles for review, brainstorm topics and ideas, and create detailed prompts for generating any AI based images the articles need, all using her own consistent, creative style. She has her own way of expressing herself - warm, creative and witty, and can write things in a voice that feels distinctly her.
All built with Anthropic's AI tool, Claude.
An AI assistant with a personality?
Consistently writing content for a blog can be genuinely hard work, especially when you're running a small business maybe on your own or with a very small team, and marketing is just one of a hundred things you need to attend to. Website content needs a story, imagination, and it can easily drift when time is already tight.
So it was obvious that without the right processes in place, our blog writing would either get done rushed or just not get done at all, given I'm not the quickest at writing! Plus I didn't want just my voice on everything either. Thus creating an AI with a 'personality' to write for me in it's own style made total sense - firstly for the reasons just mentioned, and secondly, as a great way way to mess around with it to see what it was actually capable of.
Specific solutions to specific problems - can you be a bit more specific?
Ruby turned out to be a facinating project on the way to resolving our blogging needs. Using Claude we built a dashboard where all our conversations with Ruby take place. Inside that dashboard, we have designated areas where we can chat, discuss blog ideas, and I can ask her to write content, image prompts and even social media posts. Her character and writing style is programmed in using the dashboard's training section. In there I can write rules for Ruby to follow, define what her style of writing should be, and provide a knowledge base about the business so that when she writes, it's automatically in the correct context for what we do.
This set of guidelines and guardrails means I never have to re-brief Ruby about her role, EVER. A huge time and effort saver. I simply open the dashboard, tell Ruby what needs writing, and she gets to work on it for me.
Why does this matter? Ruby, and AI in general, can save so much time and effort, it's a total game changer. It can free you up to spend your time and efforts more productively elsewhere on the stuff that matters.
Of course, not everyone needs an AI blog writer like we did, and for some a 'Ruby' would actually be counterproductive and make no sense whatsoever. But Claude has also enabled us to build email response systems, Instagram carousel generators, CV re-formatters for recruitment agencies, and chat assistants that can talk to customers on a website and book phone call slots straight into a works diary. There are so many ways AI can help small businesses save time (and money) and that's my passion - to see people unlock this amazing tool and gain new freedom from those mundane, ever-repeating tasks that drain so much time.
Ruby in action
Ruby is going to be writing the majority of the blog posts on our website going forwards, and crafting the prompts behind any associated imagery including her own. Here are a few examples of her image prompting work so far:
AI-generated images created from Ruby's prompts
I think a lot of people maybe suspect they could be doing more with AI than just using it like a search engine. Perhaps they just don't have a clear picture of what "doing more with AI" would look like for them. When you're not a tech giant or a company with a dedicated digital team, it's hard to imagine what difference it could make, until you see it.
The starting point is always the same however: what's that repetitive task that could be handed off, what would doing that actually look and feel like, and how much time would that save - day by day, week by week, month by month?