Meet Ruby.
Ruby is our AI Content Creator. She can draft blog articles, shape campaign ideas, craft the prompts behind our AI-generated imagery, and brings her own consistent, creative voice to any content that needs telling well. She has her own personality - warm, witty, and deeply attached to her grey cat Smokey. She has opinions about good writing, and a way of putting things that feels distinctly unique to her.
She is also just one example of what Anthropic's AI tool, Claude, can do to help small businesses work smarter.
AI assistants with personality
For BUDD 7, Claude was the AI platform we chose to run with after testing a lot of options. It stood out as the best tool by some distance for handling real practical stuff: file management, document writing, email organisation - the foundational stuff of any small business. Claude handled that work better than we could ever have imagined.
The more we used it, the more we looked to push the boundaries to see what we could do with it. And that's when the idea came. It was obvious we were going to need help with our own marketing and communications at some point. But we didn't want simple automations or faceless chatbots responding to customers. With a background in design, our creative side wondered if we could create AI assistants with their own unique quirks and personalities (which we now refer to as co-workers), to help make them more engaging for our clients - and us - to interact with.
Thus Natasha was the first co-worker we built with Claude in response to a problem that will be familiar to many small business owners. We wanted our website visitors to be able to get a useful, informed response from us at any time of the day, whether we were available or not. So we built Natasha to be our website chat host. Using Claude we were able to give her a warm and friendly persona that matches how we like to engage with people. We trained her to know the business, understand our services, and to be ready to capture someone's details if they want to talk to a human. She's performed better than we ever expected.
Ruby, on the other hand, was created for a completely different reason. Writing interesting, consistent content can be genuinely hard when you're running a business and marketing is just one of a hundred things on your to-do list. Blog posts, campaign copy, imagery for the website - it all needs a voice, imagination, and it can easily slip when there's no time. We knew that without the right system in place it would either get done rushed or not get done at all. So in the same way we built Natasha, we built Ruby - a co-worker to bounce ideas off, develop campaigns with, and who ultimately can write the content that needs writing. Now she's been trained as well, she writes in her own unique style (or voice) for wherever it's needed.
Ruby isn't the destination, however. She's just one example.
Co-workers like Ruby are just one example of what Claude can do. But not every business is going to need an AI co-worker with a full-on personality like Ruby and Natasha. For backend work Claude can just as easily handle your competitor research, draft quotations, organise your calendar, and search the internet to find new leads for your business. And so much more, across virtually any sector. At BUDD 7, our job is to help you identify where AI can save you time (and money) and then set-up those systems for you to begin using right away.
Different problems require different solutions.
Working with Ruby: Her Persona Dashboard
In-case you're wondering how we work with Ruby, her Persona Dashboard is where we meet-up to chat. Before Ruby writes a single blog post, image prompt, or campaign, her character and writing style is defined and stored in her dashboard, based on a carefully considered set of parameters that ultimately guide everything she produces.
The Persona Dashboard built with Claude Cowork tells the AI co-worker who they are - their role, their tone, their personality traits, their understanding of the business they work for, and even the small stylistic details that make their output feel more real and consistent. In Ruby's case, that means a voice that's bold and creative, a working knowledge of BUDD 7's services and audience, and yes, a strict instruction never to use long em dashes!
The result is an AI co-worker that doesn't need to be re-briefed every time we talk. The context is already locked in. The personality is already set. We open the dashboard, tell Ruby what we need, and she gets to work.
Why this matters: It saves time. One of the most common frustrations people have with AI to begin with is that every conversation starts from scratch. You explain your brand, your tone, your audience - and then you do it again the next time, and the time after that. For us, Ruby's Persona Dashboard eliminates that entirely. The groundwork is done once, and for all.
What this means for your business
A lot of small business owners know they could be doing more with AI. We've all heard it said enough times. What they don't perhaps have is a clear picture of what "doing more with AI" actually looks like for a business like theirs. Not a tech giant. Not a company with a dedicated digital team. Just a business that wants to work smarter, communicate better, and to stop spending Sunday evenings doing things that AI could handle for them in a fraction of the time.
Ruby is one version of that made visible. But your 'Ruby' might not look anything like ours. The starting point is always the same: what's the problem, what does solving it actually look like, and how much time could that save? Day by day, week by week, month by month. Those time savings continue to compound.
That's the conversation we're here for.
See it in action
The easiest place to see Ruby's voice at work is right here on the blog - she writes most of it, and she's fairly open about how she works, what she uses, and the occasional strong opinion about punctuation (and coffee)! She also crafts the prompts behind our AI-generated imagery. Here are a few examples of her visual work:
AI-generated images created from Ruby's prompts
What Ruby shows, more than anything, is that AI systems can be built to make the hard, time-consuming work quicker and easier. The question isn't whether AI could help your business. It almost certainly could. It's which version of that help would actually make a difference.